Global Marketing Manager - DS Informatics

Job Description Summary
Job Description
Develop and execute commercialization strategies to successfully launch Informatics products in different regions
Develop/maintain a clear understanding of current markets, vision of expected market evolution as it relates to microbiology Informatics with an understanding of the implications on customer needs. This includes assessments for existing products, and new capabilities/applications for Informatics platform.
Collaborate with regions to develop marketing/sales materials to effectively position and market/sell Informatics.
Champion brand strategy within organization and secures needed resources
Direct marketing communication strategy development
Work closely with Healthcare Economics team to develop models and programs that will support and drive market adoption.
Develop and execute worldwide marketing plans, including market assessment, prioritization and development, sales and marketing tool development, clinical study identification and planning, etc.
Proactively develop and execute competitive strategies based on competitive intelligence and appropriate market research and analysis, particularly as it relates to pre-launch activities for new assays.
Work with regional sales and marketing teams to align global platform plans in each region and define and track regional implementation/rollout plans.
Provide real-time support to sales specialists in all regions, and act as an interface between sales and upstream marketing.
Own, manage and drive market development activities including developing external relationships with key opinion leaders in the laboratory, public health, hospital, lean and other appropriate areas related to platform usage and adoption.
Ensure presence and participation at high-priority conferences, meetings, etc. and drive appropriate publications to support defined platform value propositions.
Assess and pursue as appropriate co-development, co-marketing and other R&D or commercial collaborations with other BDX businesses and external partners.
Support the Global Product Development System (GPDS) process as a core team member (CTM). Core team activities will include coordinating commercialization activities.
Effectively partner and collaborate with regional marketing leaders, upstream marketing, R&D, Clinical and Scientific Affairs, Business Development and other functions to ensure appropriate inputs into portfolio and marketing strategy.
Adhere to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.
BA/BS degree in marketing, business administration, computer science, or within a technical area of focus; MBA preferred.
Minimum of 5 years of experience in worldwide strategic marketing, global marketing and product management in life science companies with a focus on platform development and commercial launch; preferably for an informatics product.
Experience developing and operationalizing SaaS (Software-as-a-Service) pricing model
Experience with one or more of the following informatics related technologies ? LIS/EMR/Middleware, HL7/ASTM
Demonstrated skills in development and execution of successful new product launch plans that have provided rapid, global, market penetration and uptake in fast moving, competitive markets.
Strategic agility and action oriented with the ability to drive results
Demonstrated strategic thinking and implementation skills; proven analytical skills with the ability to translate data into actionable plans; demonstrated ability to develop and implement marketing and product strategies, convert them into tactical marketing plans, execute and deliver results.
Creative out-of-the-box thinker who is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas.
Demonstrated ability to collaborate cross-culturally.
Excellent presentation and communication skills - written and oral - for a wide variety of audiences.
Excellent interpersonal skills, ability to develop strong relationships with, customers, advisory boards, and potential or existing business partners.
Leadership presence with ability to utilize organizational channels, experience and influencing skills to effectively negotiate and persuade others, comfortable with complex and matrixed-team environments.
Strong organizational skills and ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.
Understanding of microbiology lab workflow and operations preferred
Flexibility to travel globally to regions and customer sites at least 25% of the time.
Primary Work LocationUSA MD - Baltimore
Additional Locations
Work Shift

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